The Lead Magnet
One of the most important aspects of online marketing is to do what is best known as “Email Marketing.” There are many ways and setups for doing this kind of marketing, but what we feel is the best is when you offer a free gift to your site visitor in exchange for their email. Usually the free gift is something they can download instantly such as an eBook.
Solve a Problem
Clearly before you start putting this on your website you need to first learn about “How To Do Online Marketing”, most specifically starting with the creation of the eBook. The eBook must be on a topic that your audience demographic needs to solve a problem with. Either a problem of pain your eBook will resolve or solve some kind of need.