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Digital Education

Is Your Marketing Holistic?

Valentine’s Day is Near

This is that time of year we normally get hit with all kinds of ideas for the celebration of Valentine’s Day. But for many vendors, they are having a harder time getting the word out. For some their usual online marketing strategy is not working as it always has. This could be because as a nation we are distracted by COVID-19 and a country divided. But if you have a message during this time of year that you want to get out, you might want to explore your options.

Availability

Do you have a product or service that is available to the public? If so, then you have likely looked around at the various online marketing opportunities there are to get the word out about your ventures.

Interconnected

Some speak of marketing as being a holistic process. Holistic among other things, can be defined as “Something as intimately interconnected and explicable only by reference to the whole.”

Do You Have a Purpose?

The goal of advertising and promotional campaigns is to put together various communication types that are interconnected and each having a purpose to ultimately get a product or service (that solves a problem of some kind) in front of a targeted audience who needs it.