Categories
Passion

Do You Want to Start a Video Channel?

An option you have when doing online marketing for your business or entrepreneurial project, is to establish a video channel. When you have your own channel, you have many different options and configurations.

You can be an onscreen talent, the creator, the face they know. Or even be very private, maybe not even doing voice overs but leave that to A.I. (Artificial Intelligence) as many creators do at present online.

If you listen carefully next time, you watch a video on someone else’s channel, and sometimes you will detect that they are using A.I. themselves generally done text to voice. How do you gain an online audience for your channel if you decide to start one?

 The answer to this question is to do it gradually and consistently. In some ways it is a catch 22, but in general if you produce an eleven-minute video each day and it has content in it that is of value to others, over time you will have others join your channel.

And if they watch your videos in their entirety, this also helps. In short, there are a list of things you need to do. First to establish the channel on a video site with lots of users. Next, start producing videos that are longer than ten minutes and can hold the interest of your viewers.

 How do you keep people watching your videos? In short, if you have the information or entertainment they want, you will be more successful, During the taping of your videos you can let them know upfront that they will only get important questions answered by watching your video all the way through.

And although it is nice to have good editing, music and graphics, there are a lot of video channel success stories that have primitive production values but the content is compelling and this is what keeps them watching.

You must be providing what the viewer considers to be value. Put yourself in the position of those watching your videos. Would you be intrigued enough by your own video, would you watch it from start to finish?

To put it bluntly, you must have information in your videos that your target demographic wants, needs and desires. The easiest way to do this is if you have an expertise that will fill the content of your videos.

Or maybe you know an expert, or this being the age of Zoom, Facetime and video podcasts, there is a lot of free technology out there that you can use to do interviews of experts, with them being visible and heard from just about everywhere.

And it is important to remember that your video channel will likely not be an overnight success. You must keep going and going and going. You can also use social media and other strategies to help with the job of getting people to your channel.

Additionally, you can appear on other people’s channels to promote yours. Generally, the word is that initially you will have the best luck getting participations from others who are just starting their own channels just like you.

 Plus, you need to have a topic that is compatible with yours. Also, if your videos when watched by others have lots of value to them, they might even join your channel. You have to tell them what is in it for them. What do they get out of watching?

And possibly most importantly is that the longer you keep viewers watching your videos, the faster you will build an audience. And if you keep up the momentum without getting discouraged, eventually you stand a chance of getting commercial sponsors.

Plus, if you are very interested in the topics of your video, this will help you with developing good content. Who knows, you might even learn new things about your field that can contribute to your motivation.

Categories
Digital Education

Is it Possible for a Business in Need of Help to Grow their Company at No Cost?

Should you save your pennies?

If it Sounds too Good to be True…

It is correct that if something sounds great, sometimes on deeper examination it could turn out to be not aligned with your goals. This certainly happens to us on occasion. As is the case with many things regarding work and life, it is more important to keep an eye out for educational opportunities.

The Value of Learning

This could be as simple as being mentored by a successful small business, or studying an online video, blog posts or more. Why is this critical? It is because we believe that what you “know” is more valuable than items you own.

Let’s say you had all kinds of valuable stuff, but then it was taken away from you. What would happen?

Well, since you do not “know” how to create wealth, you are left in the lurch. But information is power, and if you have short, fast and effective strategies, you can start at square one, then (in theory) step-by-step build a fortune.

For instance…

…If you were growing your net worth on the Web you would need digital tools that really work. But the question arises whether or not they are too expensive? Not necessarily. There are ways that you can get the online tools you need at little or no cost. How? With being “in the know” and having the right strategies of course.

Businesses in Need of Help

The “Method How” to do all of the described, could involve a project known as, well, “Method How.” At this point it is not clear if there will be action taken with this program to help others. The plan at this point is to provide, at no cost, for businesses in need. Whether this idea is going to be launched we have yet to see.

Categories
Steps to Create

Web or Digital Marketing to Get You the Steps Plan You Need to Grow Your Business as You Make a Difference?

Is Online Marketing different than Digital Marketing?

Generally speaking, the answer is “Yes.” Most of the time “Online Marketing” means to promote your business only on the Web, whereas “Digital Marketing” is not only for the internet but uses a digital approach offline as well. Depending on the “Steps Plan” program vendor you are working with, often Online Marketing is much less expensive than digital marketing

D.I.Y. Promoting?

For us, Online Marketing means a door being open so that if you know what you are doing, with the right steps and strategy, you can actually accomplish new marketing that is low or no cost. The key here is that it is D.I.Y. (Do it Yourself), which is why having the correct plan is vital.

What is a Steps Plan?

When we look at the challenge of how to do online marketing, we believe having a plan that is a step-by-step strategy for a specific desired outcome to help you grow your business while making a difference in your community.

A Plan Makes Sense

When you think about it a plan makes sense. Would it be wise for a contractor to try to build aa house without a plan? Of course not. In the end a pan helps you lower the costs of time and money because you know, step by step, what you are working toward.

A Number of Different Plans

Different plans have their own specific strategy toward a goal. It can be a marketing goal, business goal or any goal that is helping you be engaged in the process of building awareness for your company.

But How Can You Get a Plan?

Marketing a business in one industry is different than that in another industry. This makes sense because when you think about it, different kinds of businesses each have their own unique way and process for doing online marketing. This “Steps Plan” will assist you in with following the steps of the short strategy prospects to ultimately convert them into customers so you can grow your business as you make a difference.

Categories
Steps to Create

Steps to Create a Title and Written Content for a Digital Information Product Based on Your Expertise that is Worthy of a Spotlight

Know Thy Audience

It is assumed you know who your niche audience is. These are members of your selected persona consisting of people most likely be interested in the kinds of products and services you offer.

Beginning at the Beginning

Let’s say you wanted to create some content for a particular domain name. For the sake of this demonstration, we will use the domain name of the site that you are currently on.:

“HowToDoOnlineMarketing.com.”

That Said, Let’s Enter from Offstage Left then Go to Downstage Center!

Because of the long length of the domain name HowToDoOnlineMarketing.com, we decided that our final title would only contain just “Online Marketing.”

“Online Marketing” is now plugged into the search box of a video site, which is followed with hitting the spacebar after the word.

Next, you have available to you “a” through “z” to type in. Each instance of typing in a letter will cause keywords to appear in a pull-down. The selection given is based on what letter is typed in.

In our case, after just typing in “a” we got an idea right away. Among the results in a particular string we saw a word we wanted to use. It was “Branding.”

This in turn lead to us thinking about what the outcome was that we hoped for if someone did the steps. We knew what we wanted for the person doing the searching was that they achieve getting “Sales.”

Hence, at this point we had two words, “Sales” and “Branding” between which we sandwiched “through” causing the outcome to be “Sales through Branding.”

Now all we had to do was type in “Online Marketing” followed by “Sales through Branding” and finally adding to the front “Steps to Create.” The final title generated was:

“Steps to Create Online Marketing Sales through Branding.”

Now that you have a suitable work-in-progress title, all you need to do is have that title inspire an outline of what your written content is to be about. It could be as simple as this:

Introduce a problem that your audience has but for which no one has been able to come up with a worthy solution.

Introduce your solution in the form of your products or services.

Make the sale of the product/service and repeat.

And finally, a question. After following along with these “Steps to Create” is the result you have created up to par with being something your audience will find worthy of a spotlight?!

Categories
Experiment

This is an Experiment, it is Only an Experiment, had this Been an Actual Post

Understanding this Exploration of the Human Psyche

Since both “How to Get New Customers” and “Market Your Journey” are participating in this experiment, it makes me a little more fearless. Both sites have interns like me, sitting in for the regular writers.

Which Do You Give the Most Attention to, Positive or Negative News?

This is an exercise of putting under the microscope human nature in terms of contrasting positive things versus negative ones. For the best explanation regarding what this lab test is all about, it is probably a good idea to visit “USA Make a Difference.” That is the website where my comrade and fellow scientist (who is also an intern like I am) can be found sporting a better description.

Categories
Digital Education

Is Your Marketing Holistic?

Valentine’s Day is Near

This is that time of year we normally get hit with all kinds of ideas for the celebration of Valentine’s Day. But for many vendors, they are having a harder time getting the word out. For some their usual online marketing strategy is not working as it always has. This could be because as a nation we are distracted by COVID-19 and a country divided. But if you have a message during this time of year that you want to get out, you might want to explore your options.

Availability

Do you have a product or service that is available to the public? If so, then you have likely looked around at the various online marketing opportunities there are to get the word out about your ventures.

Interconnected

Some speak of marketing as being a holistic process. Holistic among other things, can be defined as “Something as intimately interconnected and explicable only by reference to the whole.”

Do You Have a Purpose?

The goal of advertising and promotional campaigns is to put together various communication types that are interconnected and each having a purpose to ultimately get a product or service (that solves a problem of some kind) in front of a targeted audience who needs it.

Categories
Passion

Yianni Stamas Examines the Link Between Date Nut Bread and Online Marketing

More than Fun and Funny?

Some folks in America will celebrate today, December 22, National Date Nut Bread Day which is a time of giving props to the tasty combination of dates, which are high in potassium, in tandem with nuts (especially almonds and walnuts) that are a source of Vitamin E and B2. Several studies have shown that date and nut eaters can be less likely to get CHD (Coronary Heart Disease). So maybe there is something noble about this December 22nd holiday beyond just being fun and funny.

DIY Digi Day?

And there are those who are emphatic that today is also “National DIY Digi Day,” meaning the acknowledgement that it sometimes makes sense for individuals to do Digital Marketing themselves (DIY0. Digital Marketing is a heading an under which there are various specialty promotional arts such as Online Marketing.

What Does this Have to do with a Date Nut Bread Day?

Online Marketing means any marketing that is done online. Whereas Digital Marketing includes marketing that is digital yet not necessarily online such as digital signs and billboards which are usually viewed in an offline or outside environment. Also, Online Marketing can sometimes have the mission to make a difference. Making a difference is something that our friends at “USA Make a Difference” take very seriously.

Categories
Digital Education

Fat Cat Anyone?

Are you a fat cat?

You are, cool. Now we just have to point you on the path of becoming a billionaire. Well, actually, we are not going to be able to do that in a short email post. But we will say this, we are working on a book that we are unqualified to write about something we know very little about. Sound good? Excellent. We’ve got to get back to writing that eBook, but we will be checking in with you again real soon. And no, we don’t have our fingers crossed behind our back. We truly will be returning in the not so far off future with the goods. Thumbs up Fat Cat!

Categories
Passion

Passion in Online Marketing

Passion is a word that is used pretty frequently in today’s American culture. Especially now in the Pandemic. Many people have had extra time on their hands to think about things. And my guess is that the concept of “Passion,” is a frequent thought. Such as “What am I passionate about?”

Thinking about passion has lead to a multitude of individuals who have become Home Business Achievers. Whether a side hustle while still employed, or a full time home business, passion is a big part of why these home businesses have been created.

This has also lead to passion about online marketing. People who are very passionate about online marketing tend to be the most successful of the tribe known as Home Business Achievers.

Categories
Digital Education

Online Marketing

The Lead Magnet

One of the most important aspects of online marketing is to do what is best known as “Email Marketing.” There are many ways and setups for doing this kind of marketing, but what we feel is the best is when you offer a free gift to your site visitor in exchange for their email. Usually the free gift is something they can download instantly such as an eBook.

Solve a Problem

Clearly before you start putting this on your website you need to first learn about “How To Do Online Marketing”, most specifically starting with the creation of the eBook. The eBook must be on a topic that your audience demographic needs to solve a problem with. Either a problem of pain your eBook will resolve or solve some kind of need.